Qualitative primary and secondary market research: ambulatory clinical practice of antibiotic associated diarrhea

07 augustus 2019

Biocodex is an independent and family-owned pharmaceutical company with headquarters in Paris. The filial Biocodex Benelux has a diverse portfolio and is active in gastroenterology, among others.

Expertise: Market research

Project Highlights

  • Customer: Biocodex
  • Main Goal: Provide insight to Biocodex on the clinical practice of antibiotic associated diarrhea in the Belgian ambulatory market
  • Main Results: Answer to the initial strategic questions and contribution to the definition of a new strategy to expand the ambulatory market with more depth and more precision

Hict was asked to perform a qualitative market research to give better insight into the clinical practice of antibiotic associated diarrhea (AAD) in the ambulatory market:

  • Perception of AAD depending on different sources and stakeholders (definition, degree of severity, etc.)
  • The different steps (patient flow) that ambulatory patients on antibiotics (AB's) go through incl. all relevant information: most common infections, most prescribed AB, guidelines, preventive measurements AAD, treatment AAD, registration of patient information, etc.
  • The different steps (patient flow) that patients on AB's in residential homes go through, incl. all relevant information
  • Perception and information on Biocodex products within the context of AAD

Approach

In a first phase, the strategic questions of Biocodex were determined in collaboration with Hict. Subsequently, a twofold approach was executed.

1. Primary market research

Collection of information obtained from interviews with pharmacists (n=12), GPs (n=12) and physicians in residential homes (n=3). For this purpose, a semi-structured questionary was developed and tested by pilot interviews. Semi-structured interviews enables to collect crucial information without disabling the interviewer’s freedom to assess in more detail other data that can contribute in answering the strategic questions.

2. Secondary market research

All existing sources and databases were investigated during the desk research phase: protocols, guidelines, patient organizations, professional associations, and all other national and international organizations.

Finally, all information was processed and presented in a structured way to the client.

Results

  • All collected information was presented to the client in a structured way, including the interpretation of the results and possible future initiatives
  • The results of the market research were delivered by Hict during an interactive workshop
  • These results answered the initial strategic questions and contributed to the definition of a new strategy to expand the ambulatory market with more depth and more precision