Biocodex is an independent and family-owned pharmaceutical company with headquarters in Paris. The filial Biocodex Benelux has a diverse portfolio and is active in gastroenterology, among others.
Hict was asked to perform a qualitative market research to give better insight into the clinical practice of antibiotic associated diarrhea (AAD) in the ambulatory market:
In a first phase, the strategic questions of Biocodex were determined in collaboration with Hict. Subsequently, a twofold approach was executed.
1. Primary market research
Collection of information obtained from interviews with pharmacists (n=12), GPs (n=12) and physicians in residential homes (n=3). For this purpose, a semi-structured questionary was developed and tested by pilot interviews. Semi-structured interviews enables to collect crucial information without disabling the interviewer’s freedom to assess in more detail other data that can contribute in answering the strategic questions.
2. Secondary market research
All existing sources and databases were investigated during the desk research phase: protocols, guidelines, patient organizations, professional associations, and all other national and international organizations.
Finally, all information was processed and presented in a structured way to the client.